Hamilton Fraser Cosmetic Insurance’s annual survey explores Nurse practitioners motivations
Each year Hamilton Fraser Cosmetic Insurance (https://hamiltonfraser.co.uk/cosmetic-insurance/) undertakes an annual survey to delve into the inner workings of aesthetic practitioners, to better understand their motivations, needs, wants, challenges and requirements in the sector.
Hamilton Fraser Cosmetic Insurance has over 20 years of experience in the cosmetic industry and were the first commercial insurance provider to offer medical malpractice insurance within the cosmetic industry in 1996. This unique understanding of the aesthetics market, and extensive yet intricate knowledge of changing practitioner needs over the years, means that Hamilton Fraser is best placed to support aesthetic practitioners, as well as playing a very important role in continuing to raise standards throughout the industry to ensure patient and practitioner safety and professionalism.
Mark Copsey, Associate Director for the Healthcare division at Hamilton Fraser comments, “This is a fantastic response to our annual survey with 461 practitioners completing it at the end of 2019, representing an increase of 51 per cent on the previous year. We will use this valuable data to enhance our products and proposition as well as providing our customers with important information about training course partners, business planning and further knowledge of the wider cosmetic community”.
We have broken down the data to show results for the nurse practitioners which were 238 practitioners out of 461 (51.85 per cent).
Motivations for entering the field of aesthetics
Survey results showed that aesthetic practitioners had a number of reasons for entering the aesthetics sector. The top results showed;
- 61.76 per cent entered the field of aesthetics due to their interest in non-surgical cosmetic treatments
- 64.71 per cent listed a key motivation for entering aesthetics was as a ‘new challenge’
- 57.56 per cent suggested that both job satisfaction and flexible working hours independently also contributed as motivating factors for entering the market
Results also found that 70.59 per cent of practitioners reported that aesthetics was not their only source of income, and 73.11 per cent of aesthetic practitioners reported practising on a part-time basis (equating to up to 20 hours per week).
Where practitioners practise
Of those practitioners surveyed, 27.31 per cent reported practising from their own clinic premises and 37.39 per cent reported working from a clinic within their home.
If working from a clinic in their own home, Hamilton Fraser Cosmetic Insurance recommend that aesthetic practitioners check that their current home insurance policy provides sufficient cover to protect them, as well as taking out a suitable medical malpractice policy (https://hamiltonfraser.co.uk/medical-malpractice-insurance/).
The most common treatment types provided by practitioners were;
- Botulinum toxin - 95.38 per cent
- Dermal fillers - 92.44 per cent
- Skin care - 56.72 per cent
In addition, practitioners reported that the most common reasons for patients seeking treatments were;
- Treatments for ageing - 81.09 per cent
- Preventative ageing - 70.17 per cent
- Skin care solutions (including acne, rosacea and pigmentation) - 34.87 per cent
Training and development
For aesthetic practitioners, ongoing training is extremely important to ensure that they remain up to date with new techniques, emerging trends and treatments and patient safety. When asked the ‘Continuing Professional Development’ (CPD) methods practitioners had undertaken in the last 24 months, survey results showed that;
- 82.35 per cent had completed active learning in the form of a training event
- 78.57 per cent had undertaken reading (including textbooks, journals and papers)
- 49.58 per cent had attended conferences
- 59.66 per cent had taken part in peer group discussions
- 34.87 per cent had undertaken an academic course
The Aesthetics Business Conference (https://www.aestheticsbusinessconference.co.uk/), brought to you by Hamilton Fraser Cosmetic Insurance, provides aesthetics practitioners with a full day of educational sessions covering a variety of aesthetic topics to help practitioners take their business to the next level. This includes eight hours’ worth of accredited CPD points.
Associations and aesthetics bodies
There are a number of cosmetic associations and independent aesthetic bodies providing support and guidance to practitioners and helping to improve patient safety throughout the industry.
Of those surveyed, 50.42 per cent of nurse practitioners reported that they were not a member of listed associations, including BACN, BCAM, PIAPA, BABS, BAAPS, UKAAPS, BAAD, BACDP or BACD.
In addition, when asked if they were a member of any independent aesthetic bodies,
- 60.5 per cent of practitioners reported being a member of the ACE group
- 30.25 per cent were not a member of any of the listed bodies including AAIC, CSA, JCCP, and Save Face
Earlier this year the Department of Health and Social Care launched the ‘Clued up on cosmetic procedures’ campaign (https://hamiltonfraser.co.uk/knowledge/what-does-the-governments-clued-up-on-cosmetic-procedures-campaign-mean-for-aesthetic-practitioners/) to help raise awareness and understanding of cosmetic procedures through educating people about the associated risks of treatments as well as ensuring that patients have all the information they need before undergoing a procedure.
The campaign also encourages prospective patients to make sure that practitioners are sufficiently qualified and have the appropriate cosmetic insurance before undertaking any treatment. And urges them to use the Professional Standards Authority’s ‘Check a Practitioner’ service to find out if the practitioner in question belongs to an accredited register. This demonstrates ongoing commitment to additional training. Such registers include JCCP and Save Face.
As a practitioner, belonging to the aforementioned associations and aesthetics bodies can also help you to stand out in a competitive market as a business that values the importance of best practice. For example, becoming a member of a body, such as the JCCP, has multiple benefits including highlighting the practitioner’s commitment to achieve and promote public health, safety and well-being. Membership also demonstrates to the public that the JCCP has confidence in a practitioner’s professional standards, showcasing their level of qualification(s) and experience, and the modalities in which they administer, as well as any other aesthetics memberships they have in place.
Challenges in aesthetics
Practitioners were asked about what they felt was the greatest challenge within the aesthetics industry.
- 64.8 per cent of practitioners (as answered by 179 respondents), commented that their greatest challenge was increased competition within the aesthetics industry. This could be as a result of a growth in non-invasive cosmetic procedures and clinics offering treatments
- 49.16 per cent believed marketing was their greatest challenge
- 44.69 per cent suggested that keeping up with the latest products and technology was also a significant challenge
Despite competition, it is important that practitioners continue to operate ethically and safely within the industry. For example, many practitioners may turn to advertising and marketing on social media as a method of differentiating themselves from the competition and a way to market their treatments. However, it is the responsibility of practitioners to remain ethical when marketing their services. The Joint Council for Cosmetic Procedures (JCCP), amongst other associations, have recently issued specific guidance on the ethical use of social media, read more about the importance of ethical marketing here (at https://hamiltonfraser.co.uk/knowledge/ethical-marketing-and-social-media-for-aesthetic-practitioners/).
Find out more about regulatory changes and guidelines here (at https://hamiltonfraser.co.uk/knowledge/annual-aesthetics-roundup-2019-highlights/).
Read the full survey results from Hamilton Fraser Cosmetic Insurance here. (To read the full survey results visit https://hamiltonfraser.co.uk/knowledge/hamilton-fraser-cosmetic-insurances-annual-survey/)