Enforcement Notice: Advertising Botox and other botulinum toxin injections on social media
The Committees of Advertising Practice (CAP) and Medicines and Healthcare products Regulatory Agency (MHRA) today issued an Enforcement Notice to the beauty and cosmetic services industry compelling businesses to review ads and make immediate changes.
This is the furthest-reaching Enforcement Notice ever issued by CAP, targeting more than 130,000 of the wide-ranging businesses within the cosmetics services industry.
The enforcement notice can be found here.
Aesthetics Journal have reacted with a detailed article surrounding the notice and reaction from practitioners within the speciality and the JCCP also reacted with a press release supporting the notice and the hopeful outcome it will have. There has also been a joint press release from the ASA and JCCP which can be found here.