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In focus: Upskill to Succeed – a 360 approach to enhance your aesthetic brand


The seventh webinar of The BACN InFocus: 2021 series. 

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27th July 2021


7:00pm to 8:30pm

DIGITAL EVENT: This is a digital webinar held via Zoom


This webinar is free for BACN members and we have an introductory offer for guests. All guests must be medical professionals and registered with their respective body.

You must register for this event to receive the log in details and CPD certifcation. 




Tuesday 27th July

How to establish & enhance your clinic as a brand

Jenny Pabila
7 pm - 7:30 pm
0.5 CPD Points

Jenny Pabila is a Public Relations & Marketing Communications Consultant specialising in Niche, Luxury and Aesthetic Beauty.

Jenny will be explaining why it is important to establish your clinic as a brand & the key things you can do to enhance your brand, improving your business and your revenue.

Writing for Trade Publications

Shannon Kilgariff
7:30 pm - 8 pm
0.5 CPD Points

Shannon Kilgariff is the Acting Editor and Content Manager at Aesthetics Media. She has been writing and reporting about the world of aesthetic medicine for the past six years and regularly collaborates with key industry stakeholders such as pharmaceutical companies and associations. Shannon completed a Bachelor of Journalism and Bachelor of Arts (Writing and Creative Communication) at the University of South Australia in 2014 and also studied at Carleton University, Canada as part of her course. She is passionate about educating both medical practitioners and the public about the latest innovations in aesthetic medicine through the Aesthetics journal and Beyond Beauty magazine.

Ever wanted to get yourself out there in the industry but don’t know where or how to start? Why don’t you think about sharing your expert insights and knowhow with your peers to help further progress the whole aesthetics field? Shannon Kilgariff, acting editor of Aesthetics, the leading medical journal for aesthetic practitioners, will tell you all about writing for trade journals and magazines. She will explain where to begin, how to pitch to the trade press, the typical editorial process, and how writing can further enhance your knowledge and progression within the field.

Advanced Level Nursing Practice

Sharon King
8 pm - 8:30 pm
0.5 CPD Points

Sharon King is a registered nurse, an independent prescriber who has a MSc in Non-Surgical Aesthetic Practice. She has worked within aesthetic practice for almost twenty years. Passionate to raise standards of practice and education over the years she has held the role of clinical trainer for some of the most prestigious aesthetic companies. In 2013 she was awarded the title of aesthetic nurse practitioner of the year by aesthetic medicine. She runs a successful clinic alongside husband Martyn King Cosmedic Skin Clinic and a training academy, Cosmedic Training Academy. Sharon was a co-founder of the ACE Group and is the current vice chair of the British Association of Cosmetic Nurses.

Sharon King who has recently become the first ever aesthetic nurse to go through the Royal College of Nursing credentialling process to become an advance practice nurse will explain to members the importance of professional nursing growth, how she embarked on the process and what she found most challenging and rewarding about the course.

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